Services
“We are the best in our sector but no-one knows who we are. Our competitors are getting more attention.”
While this may be true, simply claiming that you’re the best is not a PR strategy - you have to prove it. I will work closely with you to understand your business, advise on how communications can support your business goals and develop a tailored PR and communications strategy.
“People will love what we offer. We want them to know about us, see and feel what we do and be their first choice.”
I will take time to understand who your customer is and advise on the best channels to reach them, working with media and influencers to drive awareness and build advocacy and credibility. Earning great coverage can support your sales efforts and digitally, can help with SEO, too.
“We want to attract investors, strategic partners and the best talent, but we don’t know how to reach them.”
I will craft compelling corporate narratives that position you as a thought leader, building credible profiles that strengthen your industry position. This can be through profiling opportunities, editorial features and bylines, expert commentary, speaking opportunities and entering industry awards. This can open doors with new contacts and reassure/strengthen relationships with current investors and stakeholders.
“I am worried about how we will manage if the worst happens.”
No matter how big or small your organisation, reputation is the biggest asset that you have. Without it, your customers will go elsewhere. With significant experience in protecting reputation, having managed many crisis situations including high profile cases at Thomas Cook, I can help prepare for crisis and manage it if and when it strikes.
“I want our messages to be clear, compelling and in line with our brand.”
Masses of content across multiple channels flood our daily lives and there are more ways to reach people than ever before. Your content has to stand out. I will draft copy and produce compelling content for websites, social channels, blogs and marketing materials.
“I want to be the voice for the brand and build my personal profile by sharing my story and expertise.”
Managing your personal brand is more crucial than it has ever been. I supports CEOs, founders and key spokespeople with their personal brand and publicity to help build credibility both as individuals and for the businesses they represent.
“I’d like to understand how PR and reputation can impact our business and what our employees can do to support. It would be great to know how to speak to a journalist, or jump on PR opportunities when they arise.”
I will be with you every step of the way when preparing for media opportunities and interviews. If you would like to understand some communications principles so that you are able to confidentially embed PR and communications in your business, I can deliver tailored training sessions including media training for key spokespeople.
“It’s our key sales period in the year, we have to stand out.”
I can manage launches, creative campaigns, one-off projects and events to help gain awareness and relevance among your audiences at the times you need it most.
