Services

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“We’re a market leader, but no one knows it. Our competitors are getting the attention.”

I work closely with you to get under the skin of your business, map your stakeholders, uncover what really sets you apart and build a communications strategy that proves your value. Every plan is tailored, commercially grounded and designed to support your business goals.

“We’re not equipped to navigate a reputational crisis.”

No matter the size of your organisation, your reputation is the biggest asset that you have. Without it, your customers will go elsewhere and your wider stakeholder relationships will be at risk. With significant experience in ensuring reputation management and strategic communication works hand in hand with operational decision making, I can help prepare for crisis and manage it if and when it strikes.

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“We want to attract investors, strategic partners and top-tier talent.”

I craft clear, compelling corporate narratives that position you as a serious player and credible voice in your space. This can include high-impact profiling, thought leadership content, expert commentary, speaker opportunities and award entries - all designed to raise your profile, build trust and open doors.

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“We need to get noticed, trusted and talked about.”

You want to be seen, understood and the number one choice. I help brands turn visibility into credibility, building awareness, trust and advocacy with the audiences that matter. That means understanding your customer, choosing the right channels and telling your story in a way that lands, from standout media coverage to content that builds long-term brand value.

“We know what we do. We just don’t know how to say it.”

Your brand story is the foundation of everything - PR, content, campaigns, culture. If it’s unclear or inconsistent, you may lose trust and momentum with your customers and other stakeholders. I work with brands to define and articulate what they stand for, whether it’s a full messaging framework, corporate narrative or sharper copy.

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“I want to be the voice for the brand and build my personal profile.”

In today’s landscape, your personal brand is as important as your business one. I work with CEOs, founders and senior spokespeople to build visibility, credibility and influence - helping you show up as a trusted voice for your business and your industry. From thought leadership and profile-raising to strategic commentary and media positioning, I’ll help you shape a personal brand that builds trust.

“We want great communication to be part of how we operate, not just something we react to.”

I design and deliver tailored training sessions that build confidence, capability and consistency across your business. This includes media training for spokespeople, crisis training for senior leaders and bespoke sessions on everything from personal brand to expert storytelling. I’ll make sure you're equipped to communicate with credibility at every level.

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“We’re launching at a critical time and need the attention to match.”

Whether it’s a product launch, campaign, event or a critical commercial moment, I’ll help you stand out when it matters most. I support brands with high-impact campaigns designed to grab attention, create relevance, and drive results.

 

Lorna’s influence and expertise have made such a positive impact not just in how we approach PR, but on our communications with all audiences.
— Homes for Students