Media Training

Preparing spokespeople in the c-suite and senior leadership

A well-delivered media interview isn’t luck. It comes from preparation, practice and control.

Interviews provide an opportunity to set the agenda, tell your story, build your brand and differentiate yourself from your competitors.

In issues or crisis situations, an expertly delivered interview can make, break or change the direction of the story - and even the development of the issue or crisis itself.

Interviews are not be to be feared. Every spokesperson can improve and gain confidence with media training. I have trained successful interviewees on the likes of Sky News, BBC Breakfast, BBC Radio and ITV Evening News.

Bespoke media training

Media training is tailored to your organisation and goals. I will research your sector, your business, each delegate and the relevance of your organisation to the news agenda and topical issues of the moment, working closely with your communications team in advance to curate the session.

Content can include principles of great communication, miscommunication, messaging & narrative development as well as theory, tips, tools and real-world examples to apply. If you have an interview secured - we can practice and train that specifically.

I bring a professional cameraman to training to mock up interviews like the real thing and then playback so you can see the progression as we critique and refine throughout the day.

Have an interview lined up? Get in touch and I can also support with a condensed, speed media training session to rehearse specifically for that opportunity.

By the end of media training, delegates will:

  • Discover the core principles and essential components of effective communication, in order to deliver interviews with confidence and impact.

  • Have lots of practice on camera, with interviews mirroring real-world scenarios and topics applicable to the interviewee.

  • Be better positioned to manage and maximise media interviews and other speaking, panel, or commentary opportunities.

  • Be more equipped to handle interviews in reputational issues or crisis situations.

  • Feel empowered, engaged, and motivated to drive impactful media opportunities.

  • Have greater self-awareness of their own abilities and identify areas of opportunity going forward.

Sessions will be energising, discursive and interactive. I know it is challenging to take a day out of the diary for any training, so your commitment will be matched by my commitment to make the day memorable and valuable.

Example media training:

  • One hour call to advise and assess your needs.

  • Detailed discovery session to tailor content followed by deep-dive/research.

  • Full-day of tailored, face-to-face training for up to five senior leaders (half-day can be discussed) with camera.

  • Ongoing consultancy with PR/Communications Director.

  • Take-home training materials and detailed interview feedback for all delegates.

  • Post-session assessment.

Endorsements

  • “I would highly recommend Lorna as a partner for support with specific media engagements or more general media skills training. Sessions are always delivered with a personalised and flexible approach and Lorna’s ability to solve problems and think creatively is invaluable in helping distil key messages for media consumption. Thank you Lorna – you are amazing."

    Shaun Morton, CEO, On the Beach

  • "Lorna delivered an impactful media training day for our directors. Her influence and expertise have made such a positive impact not just in how we approach media interviews but on our communications in general with all audiences. Lorna brings great experiences, common sense, a health dose of honesty and plenty of enthusiasm. The session was well planned, pitched and paced. We have a follow-up session booked and look forward to continuing our journey with Surge and Lorna. Would highly recommend!”

    Laura Carter, Communications Director, Homes for Students

  • “Hard recommend! Lorna is a brilliant trainer and insightful at prepping really knowing briefing packs"

    Zoe Harris, Chief Marketing Officer, On the Beach

  • “Vypr is growing quickly and with that came the need to profile our Exec team and secure more media opportunities. We wanted top quality training to build confidence and refine our messaging - and Lorna absolutely delivered. She was engaging, thorough, and well-researched, making the sessions both insightful and enjoyable. Lorna worked brilliantly with our Execs and off the back of the training, we’re already placing more media opportunities with confidence. It even helped us clarify our own messaging. We can’t thank Lorna enough and look forward to working with her again in the future!”

    Lauren Metcalf, Brand Marketing, Vypr

“Lorna brings great experience, common sense, a health dose of honesty and plenty of enthusiasm. Our media training was well planned, pitched and paced. ”
— Homes for Students