About
Surge Communications
I founded Surge Communications to consolidate the experience gained in a 20+ year career in agencies and senior in-house leadership roles in Sydney, London, Manchester and Liverpool.
Today, consultancy clients include On the Beach, Online Travel UK, Michels & Taylor and Blue Light Card.
I am a 2 x CIPR Independent PR Consultant of the Year Award finalist.
Hello. I’m Lorna.
I’ve worked with high-growth SMEs to FTSE listed companies and held senior communications leadership positions at Marriott Hotels, Hilton Hotels and Trainline. As Head of Communications at Thomas Cook Airlines, I was key member of the corporate affairs team that managed communications and complex, intense media and stakeholder scrutiny when the iconic British travel brand collapsed in 2019.
I’ve delivered a number of high impact, industry award-winning campaigns from consumer PR that has driven mass awareness and sales with brands like UEFA and Hasbro, to shaping communications strategies that have helped drive industry change for On the Beach, Trainline and Online Travel UK.
I’m an issues and crisis expert and have advised businesses during complex court cases and litigation, force majeure situations, cyber security and data breaches, personnel and brand issues, shareholder disputes and more.
I’m from just outside Liverpool and love sport, especially football. I’ve had a season ticket for my first love, Liverpool F.C for 35 years. I am a regular at the gym and was one of those people who invested in a Peloton during Covid! I also love gigs and stand-up comedy. I like to work from sunnier climates when I can.
Why Surge?
Outsourced Director of Comms.
You may not have the resource or budget for a PR or Communications function in house, or you’re in that role and need support / counsel from an external perspective.
I’ll be your outsourced Director of Communications - an advisor and integrated extension that manages your reputation and gets you talked about for the right reasons.
Senior, strategic consultancy.
You may have worked with expensive agencies to find your work has been won by the senior team and then passed to junior members, while still paying hefty fees.
I’m a senior advisor and consultant, not an agency, and will manage strategy through to execution, as you need, providing significantly greater flexibility and value for your budget.
Honesty, no nonsense.
I’m friendly, energetic and positive. I’ll deliver strategic, expert counsel with genuine passion for your business that is channelled into the communications delivered on your behalf.
You will get an honest, personalised approach. I’m not a yes person. A true partner that you can trust and rely on when times are good …and when times are tough. The value of an external, measured perspective cannot be understated.
Industry Expert
Panelist, speaker, guest lecturer and industry commentator.
“Lorna’s the person I want on the end of the phone when disaster or opportunity strikes.”