About
Surge Communications
I’m Lorna. I founded my independent consultancy, Surge Communications in 2019 to bring together my expertise promoting and protecting the reputations of businesses in travel, hospitality and leisure.
My 18-year career has included PR agencies and in senior in-house leadership roles in Sydney, London, Manchester and Liverpool. I am former Director of PR for JW Marriott Grosvenor House, Head of PR at Trainline and Head of Communications at Thomas Cook Airlines.
Today my clients include On the Beach, Online Travel UK and Michels & Taylor.
Meet Lorna
I’ve worked with ambitious start-ups and global, corporate brands and held senior communications positions at Marriott Hotels, Hilton Hotels and Trainline. As Head of Communications at Thomas Cook Airlines, I was key member of the corporate affairs team that managed communications and complex, intense media and stakeholder scrutiny when the iconic British travel brand collapsed in 2019.
I’ve delivered a number of high impact, industry award-winning campaigns with brands including UEFA and On the Beach; from creative PR that has driven mass awareness and sales, to shaping communications strategies and corporate narratives with the C-suite. I’m an expert in managing reputation in times of issues and crisis.
I’m from just outside Liverpool and love sport - especially football. I’ve had a season ticket for my first love, Liverpool F.C for 30 years. I play in a netball team, am a regular at the gym and was one of those people who invested in a Peloton during Covid. I also love gigs and stand-up comedy.
Why Surge?
Outsourced Head of Communications.
You may not have the resource or budget for a PR or Communications function in house, or you’re in that role and need support / expert counsel.
I will be your outsourced Head of Communications. An integrated extension of your team that will advise, manage your reputation and get people talking about you for the right reasons.
Senior Consultancy.
You may have worked with expensive PR agencies before to find your work has been won by the senior team and then passed on to junior team members, while still paying hefty monthly fees.
I’m a senior consultant, not an agency, and will manage strategy through to execution, as you need, providing significantly greater flexibility and value for your budget.
Honesty. No Nonsense.
I’m friendly, energetic and positive. I will deliver strategic, expert counsel with genuine passion for your business that is channelled into the communications delivered on your behalf.
You will get an honest, no nonsense and personalised approach - a true partner that you can trust and rely on when times are good …and when times are tough.
